Neilson active holidays — content strategy
![](https://images.squarespace-cdn.com/content/v1/6475ede04a46e1271e948dab/19cd17ee-b8ff-4e73-895f-b60999336d22/Neilson+content+strategy.jpg)
Active holidays never sounded so good after I helped Neilson define their content strategy
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Creating the right mood
Content creators at Neilson were struggling to retain consistency across their digital channels.
By defining a ‘north star’ as guidance and providing training in how to use the strategic direction, copy and content is much more aligned and unified.
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Tone of voice guide
Coupled with a new content strategy I produced a tone of voice guide for even greater consistency for Neilson’s content creators.
With active examples of how to use tone and voice in a variety of situations.
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Training and implementation
Over 3 workshops, I worked with Neilson’s content creators to train them in how to use the new tone of voice and content strategy.